← MEREHA Group
MEREHA MEREHA Real Estate &
Hospitality Advisors
The Peninsula Paris hotel facade at dusk
Real estate & hospitality advisory

Strategic advice across the life of every hospitality asset

An award-winning advisory firm for sovereign wealth funds, institutional investors, family offices, developers and governments, from acquisition and development to operations, asset management and exit.

The Peninsula Paris · Acquisition, development and disposal
USD 5B+Hospitality and mixed-use development
25+Countries of experience
400+Assignments led by our leadership team
9Industry awards since 2019
The firm

Owner-side advice from people who have run, built and owned the assets

MEREHA's leadership built their careers at leading hotel groups, development companies, asset owners and sovereign wealth funds. The team has developed, owned or managed assets including Atlantis The Palm, Atlantis The Royal, Raffles Singapore and Peninsula Hotels, as well as mixed-use schemes such as CityCenterDC.

Clients work directly with the partners. We act as an extension of your team to shape, enhance and protect asset value and operating performance across Europe, the Middle East, Africa, Asia and the Americas.

Who we advise

  • Sovereign wealth funds
  • Institutional investors & funds
  • Family offices & private capital
  • Owners & developers
  • Governments & destination authorities

Sectors

  • Hotels & resorts
  • Branded residences
  • Mixed-use destinations
  • Leisure, media & entertainment
  • Tourism & giga-projects
Advisory & strategy

Mereha Advisory

Strategic advisory, asset management and restructuring mandates for sovereign wealth funds, institutional investors and family offices.

Development & projects

Mereha Developments

Investment and development platform for hospitality-led mixed-use, branded residential and resort projects, co-investing with clients.

merehadevelopments.com ↗
Hospitality & branding

Babylon Hospitality

Hotel management, concept development and brand creation. Operates Can Bordoy Grand House, Mallorca, and Billionaire Resort, Kenya.

babylonhospitality.com ↗
Real estate investments

Privaat Real Estate

Private real estate for family offices and HNW clients seeking institutional-grade residential and mixed-use opportunities.

privaat.ae ↗
Services

Full lifecycle strategic advisory

Seven practice areas, from first strategy to exit. Clients engage us for a single stage or across the whole life of an asset or portfolio.

Selected engagements

Results for sovereign, institutional and public-sector clients

A selection of mandates led by MEREHA's principals. Client details are shared with permission or kept confidential.

Atlantis The Royal on Palm Jumeirah at dusk
DevelopmentUAE

Atlantis The Royal

Led the development for Investment Corporation of Dubai from master planning to contractor appointment.

USD 750 million project financing secured

Dining room overlooking Central Park at Mandarin Oriental New York
Asset managementGlobal

Sovereign hospitality holding company

Established the holding structure and asset management function for Dubai's sovereign wealth fund: 2,200 keys, USD 2.5 billion.

Up to 70% value uplift; financing costs cut by 200 bp

CityCenterDC mixed-use development in Washington DC
Governance15 countries

Qatari Diar global portfolio

Redesigned asset, property and facility management governance across Lusail City, CityCenterDC, Chelsea Barracks and Bürgenstock.

USD 35 billion AUM under a new operating model

Oasis and sandstone landscape in AlUla, Saudi Arabia
Destination strategyKSA

Royal Commission for AlUla

Set up hospitality asset management across four district masterplans with a 20-year planning horizon.

Six luxury operators signed, including Aman, Banyan Tree and Habitas

Jabal Omar hotel towers, Makkah
Brand selectionKSA

Jabal Omar, Makkah

Asset management and operator interface for 24 hotel towers run by Hilton, Conrad, Marriott, Hyatt and Sheraton.

Jumeirah and Rotana selected for the pipeline

Masterplan render of Mina Sultan Qaboos waterfront, Muscat
MasterplanningOman

Mina Sultan Qaboos Waterfront

Conceptual leisure, retail and commercial masterplan for Omran, benchmarked against Cape Town's V&A Waterfront.

Phased masterplan and investor strategy delivered

Track record

Experience across iconic assets

MEREHA and its principals have operated, developed, asset managed, transacted and supervised real estate assets around the world.

Single asset

Operation · Asset management · Strategy
  • Atlantis The Palm Dubai
  • Burj Al Arab Dubai
  • Raffles Singapore
  • Le Royal Monceau Paris
  • Mandarin Oriental New York
  • The Peninsula New York
  • Jumeirah Essex House New York
  • W Washington DC Washington
  • Grand Hôtel Stockholm
  • Hotel Eden au Lac Zurich
  • Madinat Jumeirah Dubai
  • Jabal Akhdar Resort & Spa Oman
  • MAIA Resort Seychelles
  • Can Bordoy Palma

Mixed-use projects

Acquisition · Development
  • Atlantis The Royal Dubai
  • Bürgenstock Resort Lucerne
  • Lusail City Doha
  • CityCenterDC Washington
  • Red Sea Development Company KSA
  • Jabal Omar Makkah
  • Chelsea Barracks London
  • East Village London
  • One Zabeel Dubai
  • V&A Waterfront Cape Town
  • Peak Tower and Tram Hong Kong
  • Madinat Al Irfan Muscat
  • St. Regis Cairo Cairo
  • Plavi Horizonti Tivat

Transactions

Acquisition · Development · Disposal
  • Raffles Singapore
  • The Peninsula Paris
  • The Peninsula Tokyo
  • The Peninsula Beverly Hills
  • The Peninsula Chicago
  • Raffles Le Royal Monceau Paris
  • Langham Shanghai
  • Shangri-La Dubai
  • Sheraton Mall of the Emirates Dubai
  • Hotel Royal Savoy Lausanne
  • Hotel Schweizerhof Bern
  • Gallia Hotel Milan
  • Kempinski The Wave Muscat
  • Anantara Tozeur Tunisia
Corporate experience

IHG · Fairmont Raffles Hotels International · Meliá Hotels International · Hilton · Dubai Holding / Jumeirah · Omran · Investment Corporation of Dubai · Qatari Diar · Majid Al Futtaim · Elan Media · Emaar Entertainment · The Hongkong and Shanghai Hotels

Our people

Leadership team

Senior specialists in hospitality, real estate and finance. Every engagement is led by a partner.

Portrait of Fredrik Jonsson
Founder & Managing Partner

Fredrik Jonsson, MRICS

Strategy · Development · Asset management · Investments · M&A

More than 25 years across hospitality, real estate and entertainment. Before founding MEREHA, Fredrik built and led hospitality asset management at Investment Corporation of Dubai and was Director of Operations – Asset Management at Qatari Diar.

Recognition

Awards

Independent recognition for MEREHA's hospitality and real estate advisory practice.

2025Best Boutique Hospitality Advisory Firm, UAEBrands Review Magazine
2024MEA Customer Service Excellence AwardUAE Business Awards
2024Most Trusted Real Estate and Hospitality AdvisorsUAE Business Awards
2023Top Ten Most Promising Hospitality Consultants in GCCAsia Business Outlook
2023Best Boutique Hospitality Advisory Practice, Middle EastLuxLife
2021Real Estate & Hospitality Advisors of the YearCorporate LiveWire
2021Best Boutique Hospitality Advisory Practice, MENALuxLife
2021Most Innovative Real Estate & Hospitality Advisors, UAEMEA Markets
2019Best Hospitality Real Estate Advisory, MENALux Review
Client perspectives

What our clients say

Jumeirah Emirates Towers, Dubai
Work with us

Discuss your next acquisition, development or portfolio review

Speak directly with a partner about an asset, a portfolio or a strategic question. We respond to every enquiry.

Contact

Get in touch

Headquartered in Dubai, with presence in Miami, Mallorca and Nairobi.

Telephone+971 7 207 7576
Head officeDubai, United Arab Emirates
OfficesDubai · Miami · Mallorca · Nairobi
Legal entityMereha Consulting FZ LLC
Ras Al Khaimah, United Arab Emirates