Strategic advice across the life of every hospitality asset
An award-winning advisory firm for sovereign wealth funds, institutional investors, family offices, developers and governments, from acquisition and development to operations, asset management and exit.
Owner-side advice from people who have run, built and owned the assets
MEREHA's leadership built their careers at leading hotel groups, development companies, asset owners and sovereign wealth funds. The team has developed, owned or managed assets including Atlantis The Palm, Atlantis The Royal, Raffles Singapore and Peninsula Hotels, as well as mixed-use schemes such as CityCenterDC.
Clients work directly with the partners. We act as an extension of your team to shape, enhance and protect asset value and operating performance across Europe, the Middle East, Africa, Asia and the Americas.
Who we advise
- Sovereign wealth funds
- Institutional investors & funds
- Family offices & private capital
- Owners & developers
- Governments & destination authorities
Sectors
- Hotels & resorts
- Branded residences
- Mixed-use destinations
- Leisure, media & entertainment
- Tourism & giga-projects
Mereha Advisory
Strategic advisory, asset management and restructuring mandates for sovereign wealth funds, institutional investors and family offices.
Mereha Developments
Investment and development platform for hospitality-led mixed-use, branded residential and resort projects, co-investing with clients.
merehadevelopments.com ↗Babylon Hospitality
Hotel management, concept development and brand creation. Operates Can Bordoy Grand House, Mallorca, and Billionaire Resort, Kenya.
babylonhospitality.com ↗Privaat Real Estate
Private real estate for family offices and HNW clients seeking institutional-grade residential and mixed-use opportunities.
privaat.ae ↗Full lifecycle strategic advisory
Seven practice areas, from first strategy to exit. Clients engage us for a single stage or across the whole life of an asset or portfolio.
Results for sovereign, institutional and public-sector clients
A selection of mandates led by MEREHA's principals. Client details are shared with permission or kept confidential.

Atlantis The Royal
Led the development for Investment Corporation of Dubai from master planning to contractor appointment.
USD 750 million project financing secured

Sovereign hospitality holding company
Established the holding structure and asset management function for Dubai's sovereign wealth fund: 2,200 keys, USD 2.5 billion.
Up to 70% value uplift; financing costs cut by 200 bp

Qatari Diar global portfolio
Redesigned asset, property and facility management governance across Lusail City, CityCenterDC, Chelsea Barracks and Bürgenstock.
USD 35 billion AUM under a new operating model

Royal Commission for AlUla
Set up hospitality asset management across four district masterplans with a 20-year planning horizon.
Six luxury operators signed, including Aman, Banyan Tree and Habitas

Jabal Omar, Makkah
Asset management and operator interface for 24 hotel towers run by Hilton, Conrad, Marriott, Hyatt and Sheraton.
Jumeirah and Rotana selected for the pipeline

Mina Sultan Qaboos Waterfront
Conceptual leisure, retail and commercial masterplan for Omran, benchmarked against Cape Town's V&A Waterfront.
Phased masterplan and investor strategy delivered
Experience across iconic assets
MEREHA and its principals have operated, developed, asset managed, transacted and supervised real estate assets around the world.
Single asset
Operation · Asset management · Strategy- Atlantis The Palm Dubai
- Burj Al Arab Dubai
- Raffles Singapore
- Le Royal Monceau Paris
- Mandarin Oriental New York
- The Peninsula New York
- Jumeirah Essex House New York
- W Washington DC Washington
- Grand Hôtel Stockholm
- Hotel Eden au Lac Zurich
- Madinat Jumeirah Dubai
- Jabal Akhdar Resort & Spa Oman
- MAIA Resort Seychelles
- Can Bordoy Palma
Mixed-use projects
Acquisition · Development- Atlantis The Royal Dubai
- Bürgenstock Resort Lucerne
- Lusail City Doha
- CityCenterDC Washington
- Red Sea Development Company KSA
- Jabal Omar Makkah
- Chelsea Barracks London
- East Village London
- One Zabeel Dubai
- V&A Waterfront Cape Town
- Peak Tower and Tram Hong Kong
- Madinat Al Irfan Muscat
- St. Regis Cairo Cairo
- Plavi Horizonti Tivat
Transactions
Acquisition · Development · Disposal- Raffles Singapore
- The Peninsula Paris
- The Peninsula Tokyo
- The Peninsula Beverly Hills
- The Peninsula Chicago
- Raffles Le Royal Monceau Paris
- Langham Shanghai
- Shangri-La Dubai
- Sheraton Mall of the Emirates Dubai
- Hotel Royal Savoy Lausanne
- Hotel Schweizerhof Bern
- Gallia Hotel Milan
- Kempinski The Wave Muscat
- Anantara Tozeur Tunisia
IHG · Fairmont Raffles Hotels International · Meliá Hotels International · Hilton · Dubai Holding / Jumeirah · Omran · Investment Corporation of Dubai · Qatari Diar · Majid Al Futtaim · Elan Media · Emaar Entertainment · The Hongkong and Shanghai Hotels
Leadership team
Senior specialists in hospitality, real estate and finance. Every engagement is led by a partner.
Fredrik Jonsson, MRICS
Strategy · Development · Asset management · Investments · M&AMore than 25 years across hospitality, real estate and entertainment. Before founding MEREHA, Fredrik built and led hospitality asset management at Investment Corporation of Dubai and was Director of Operations – Asset Management at Qatari Diar.
Awards
Independent recognition for MEREHA's hospitality and real estate advisory practice.
What our clients say
Discuss your next acquisition, development or portfolio review
Speak directly with a partner about an asset, a portfolio or a strategic question. We respond to every enquiry.
Get in touch
Headquartered in Dubai, with presence in Miami, Mallorca and Nairobi.
Ras Al Khaimah, United Arab Emirates